from design to the business of design
Rooted in a solid foundation and proven track-record in Interior Architecture and Furniture Design, with extensive experience managing large-scale, high-profile projects across the commercial and residential sectors.
Seamlessly transitioned into the entrepreneurial side of the industry, now serving as the Regional Market Leader for the Middle East & Africa with expertise in driving sales, business development, and strategic planning for premium furniture brands across the region.
Skilled in building and leading high-performing teams, cross-functional distribution networks, fostering strategic partnerships, and attracting key investors to amplify brand presence and deliver sustained profitability in highly competitive markets.
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iconic matters
Focused on the iconic matters of life.
Every original product has a story to tell. I am interested in this story.