Specialized in the business development of Swiss high-end international furniture brand, Vitra, in the Middle East & Africa markets.

In charge of complete brand activities and growth in the Middle East region.

- Established the first regional office for Vitra that serves the Middle East market, in Dubai.

- Creates business growth strategies and initiatives for the brand on a regional level

- Leads the regional sales & marketing team across the region

- Establishes new dealers to represent the brand and maintains current partners in the ME region

- Set up the first Middle East based, e-comerce dealer of high end brand, in Dubai.

- Establishes connections with key clients & A&Ds for brand promotions and business development

- Sets up exclusive brand events and coordinated brand related fairs that host local & international guests/exhibitors to

increase brand visibility and integration in the local market

www.vitra.com