Regional Market Leader for the Middle East & Africa with over 15 years of expertise in driving sales, business development, and strategic planning for premium furniture brands across the region.

Skilled in building and leading high-performing teams, cross-functional distribution networks, fostering strategic partnerships, and attracting key investors to amplify brand presence and deliver sustained profitability in highly competitive markets.

Withholding a solid foundation and track-record in Interior Architecture and Furniture Design, with hands-on experience managing large-scale, high-profile projects across commercial and residential sectors.

Selected as part of a highly competitive group by Vitra to undergo a prestigious 18 month Executive Program in Strategic Leadership at ESMT Berlin, focusing on advanced leadership, business strategy, and global market expansion.